Maxwell Natra (NAT-ruh) · South African meals · Named plants, cooked as food · Free US shipping over $50

Science & benefits

Measured food. Named plants.

Maxwell is closer to a fortified African meal than to a hype powder. The labels publish protein, fibre, omegas, and vitamin tables. The plants on those labels have names you can say and look up.

Technical sheets

Printable product sheets with ingredients, typical nutrition, and how to use. Retail prices are USD. Wholesale quotes stay on request.

University of Pretoria trial

The Health Pack was assessed by the Physiology Department at the University of Pretoria (Prof. Peet du Toit), with a focus on brain flexibility and general wellbeing.

Rotary endorsement

On the Go 20 was developed with Rotary nutritional specialists and is endorsed by the Rotary Club. Maxwell donated tens of thousands of meals to communities and schools during Covid-19.

Water testing

Water drops — 1 drop per 33.8 fl oz (1 L) — have been tested by SABS and ERWAT and accredited with CSIR. The solution uses copper, zinc, and silver.

Manufacturing

Food and tablet-and-liquid plants run consumer packs from 1 lb pouches to 44 lb bags; programme capacity is measured in tens of thousands of tons a year.

The ingredients, plainly

Moringa (mor-ING-uh)

Moringa oleifera

A green leaf powder cooked into Maxwell 19 and 21 — food you stir into a maize-and-soya meal, not a mystery capsule.

  • • Leaf powder unusually dense in minerals and plant protein for a green powder.
  • • Gently green flavour; the job is everyday micronutrient density you can eat.
  • • Used as food on the Maxwell 19 and 21 labels, beside Baobab.

Moringa leaves have long been eaten as food across South Asia and Africa. Maxwell uses the leaf as an African meal ingredient, not a folklore story.

Baobab (BAY-oh-bab)

Adansonia digitata

Dried fruit pulp from the baobab tree — sour-sweet, high in vitamin C and fibre, cooked into Maxwell 19 and 21.

  • • Fruit powder naturally high in vitamin C and dietary fibre.
  • • Sour-sweet character that does not need a flavour house to invent it.
  • • One of the two African trees named on the Maxwell 19 label.

Baobab fruit pulp is a Southern African food. Maxwell uses the powder as fruit in a bowl, not a sweetener stack.

Spekboom (SPECK-boom)

Portulacaria afra

A Southern African succulent in Maxwell 21 — tart and mineral, grown in the same climate as the people who eat it.

  • • Gives Maxwell 21 a local signature imported ‘smart foods’ cannot copy.
  • • Used in landscape restoration and, here, in a porridge.
  • • Tart, mineral character in a high-fibre, very-low-sodium meal.

Spekboom is a Southern African plant. Maxwell puts it in the bowl as food, named on the pack.

Sutherlandia (suth-er-LAND-ee-uh)

Sutherlandia frutescens

A Southern African botanical in the daily wellness sachets, alongside African potato, spirulina, and green-tea extract.

  • • Shopper name is Sutherlandia — a traditional Southern African botanical.
  • • Combined in a sugar-free sachet as a daily botanical habit.
  • • Offered as complementary nutrition, not as a medicine or a treatment for any disease.

Sutherlandia is a named Southern African shrub. The English folk name (cancer bush) is a name, not a result.

African potato

Hypoxis hemerocallidea

A traditional Southern African botanical in the daily wellness sachets, with Sutherlandia and spirulina.

  • • Used as a complementary botanical in the 31-day sachet box.
  • • Paired with spirulina for dense plant nutrition in the same daily habit.
  • • Not a medicine and not offered as a treatment for any disease.

African potato is a Southern African plant used in traditional wellness practice. Maxwell names it on the sachet.

Fulvic acid (FULL-vik)

A named ingredient in the Wellness Shot, beside curcumin, vitamin C, beetroot, selenium, liposomes, aloe, and zinc.

  • • The shot’s brief on the pack is alertness and everyday energy.
  • • Sugar-free and preservative-free liquid, bottled in South Africa.
  • • A formula note — not a plant card.

Included in the Wellness Shot as a complementary ingredient, not a plant still.

Water drops

A copper, zinc, and silver solution packed as a 0.68 fl oz (20 ml) bottle in the monthly packs. Specified dose: 1 drop per 33.8 fl oz (1 L).

  • • Tested by SABS and ERWAT; accredited with CSIR.
  • • Named lab tests only — not a food, not a supplement.
  • • Use as directed on the bottle: 1 drop per 33.8 fl oz (1 L).

Packed with Health Pack and Food Pack so a month of meals is not undone by unsafe water.

Maxwell products are foods and dietary supplements, not medicines. They are not intended to diagnose, treat, cure, or prevent any disease. Traditional plant names describe origin, not results.

How this sits in the market

South Africa already has functional breakfasts. Maxwell is not trying to out-shout them. The difference is origin and honesty: African superfoods in a meal you can cook with water, a savoury rice plate for later in the day, and botanicals from the same landscape — with published nutrition and plant-scale manufacturing behind it.

That is a different job from a sports-nutrition stack, a meal-in-a-bottle import, or a direct-selling shake. It is food first, then the daily ritual. No ranking of products by ‘results’. You choose by use: a morning bowl, a savoury plate, a shot, or a month in a carton.

Science & Benefits | Maxwell Natural Wellness